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| Source: | Find a Tender Service (FTS) |
| Notice Type: | Award notice |
| Buyer: | BBC (British Broadcasting Corporation) |
| Main Category: | Services |
| Procurement Method: | Competitive flexible procedure |
| Tender Status: | Closed |
| Estimated Value (ex. VAT): | Not specified |
| Release Date: | 29 January 2026 |
| Application Deadline: | — |
| Contract Start Date: | — |
| Contract End Date: | — |
| Contract Duration: | NaN years |
| Procurement ID (OCID): | ocds-h6vhtk-05a6f1 |
| Notice Reference: | 008224-2026 |
All 3 notices for this procurement, oldest first.
Audience Interactive Social Media Toolkit
Audience Interactive Social Media Toolkit
Audience Interactive Social Media Toolkit
View Original Notice
Access the full notice on the official portal
Awarded to
| Award value: | £2,600,000 |
| Award decision date: | — |
| Award status: | Pending |
The BBC currently relies on IMI Social to capture, route, and curate audience contributions from SMS, social media, and WhatsApp, integrating them into BBC production workflows. This enables various on-air applications, such as reading SMS messages on the radio, playing WhatsApp voice notes, and rendering audience data for on-screen graphics. The platform processes millions of messages each month across radio, podcasts, news, and TV. Audience contributions via social media and SMS are a vital editorial component of live radio and TV programmes, often shaping content in real-time. Approximately 4,000 BBC users rely on the system to receive, moderate, and publish around four million messages per month. To ensure continuity, the BBC is procuring a new web-based Social Audience Engagement Solution. A well-structured system will provide key benefits including compliance, auditability, and adherence to governance models. Without it, there is a risk of operational gaps and non-compliance, potentially disrupting editorial workflows and impacting regulatory assurance.
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