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Birmingham City Council requires a supplier for the provision of the development and delivery of a social marketing campaign to increase uptake of the NHS Health Checks programme across the city among eligible individuals aged 40 to 74 years old. The NHS Health Check is one of the mandated public health services commissioned by Birmingham City Council. It is a health check-up for adults in England aged 40 to 74 years and is designed to spot early signs of:  • stroke  • kidney disease  • heart disease  • type 2 diabetes  • dementia  Anyone in this age range who does not have a pre-existing health condition should be invited to an NHS Health Check by their GP every 5 years. However, uptake of these checks remains low. In Birmingham in 2018 to 2019, 85,514 people were offered an NHS Health Check, of which 33,327 people took up the opportunity to have one. Campaign overview The primary aim of this health promotion programme is to increase uptake of NHS Health Checks among those who are eligible, aged 40 to 74 years old in Birmingham.  The campaign seeks to ensure that people in this age group are aware of NHS Health Checks, what they are and why they are important, and how to access them – not just for the first time when they reach 40, but on a continuous basis every 5 years until they turn 74.  It is anticipated that the contract would run from 30th July 2026 until 31st March 2027, with the campaign itself being split into two phases – the first in July/August 2026 and the second in early 2027.

NHS Health Checks are a key national prevention programme, intended to identify and manage cardiovascular risk among eligible adults. However, delivery and uptake in Lancashire remains inconsistent, with significant variation between practices, including conversion from invitations to completed checks and changing administrative workloads. Many practices report low response rates to invitations due to lack of awareness of the NHS Health Check programme, high levels of non attendance, and substantial resource required to manage recall, booking and follow up. These challenges are further compounded by wider health inequalities, with some population groups less likely to engage or attend without additional support. Locally, NHS Health Checks are delivered exclusively through general practices, using established GP clinical systems such as EMIS, but with variation in booking routes, invitation methods and levels of digital capability. Across the end to end pathway there are known pressure points, including limited public understanding of NHS Health Checks, drop off between invitation and attendance, fragmented booking and engagement processes, and a corresponding operational and administrative burden on practice teams. This early market engagement seeks to explore how these system level challenges might be addressed through more joined up, user centred and digitally enabled approaches that support both residents and practices.

This notice is an Intended Approach Notice for the award of a contract for the delivery of NHS Health Checks Services in the Spilsby Practice Code Area, under the Provider Selection Regime, utilising the Most Suitable Provider Process. This notice will be published for 14 days before the authority proceeds to assessment of likely providers, as per the requirements of the Health Care Services (Provider Selection Regime) Regulation 2023. The award decision makers will be: The Executive Director of Adult Care and Community Wellbeing. Any potential provider who wishes to put themselves forward to be assessed as the Most Suitable Provider to deliver the NHS Health Checks Service in the Navenby Practice Code Area must email mark.fowell@lincolnshire.gov.uk, following which, the relevant documentation will be issued for completion to enable assessment.

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It is the intention to award a contract using the Most Suitable Provider (MSP) process under the Provider Selection Regime for the provision of NHS Talking Therapies British Sign Language (BSL). If you wish to be considered as a potential provider and can meet the mandatory requirements with the ability to deliver the required services stated in Section II.2.4, please email hertsjct@nhs.net by no later than 12pm on Monday 23rd March 2026