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RDG is seeking a qualified supplier or consortium of suppliers to manage and deliver a comprehensive Rail Customer Experience Survey over a three-year contract, commencing in Spring 2025. This survey will gather consistent, high-quality customer experience data across the UK rail industry, including insights from passengers using Train Operating Companies (TOCs) and Network Rail services. The goal is to provide data that helps the rail industry place customers at the heart of service improvements, allowing for targeted investments to boost customer satisfaction and drive revenue growth. The successful bidder must ensure continuous data collection during each rail period from a representative sample of rail passengers aged 16 and over. Key requirements include the ability to process and deliver data in near real-time via an automated connection, ensuring that data is available daily for analysis by RDG and industry stakeholders. Compliance with GDPR is mandatory, and suppliers should demonstrate their ability to manage and secure sensitive customer information. Additionally, the survey data will enable the rail industry to align strategic goals, identify improvement opportunities, and provide actionable insights at both a national and TOC level. RDG aims to build a trusted benchmark for customer experience, and the selected supplier will be expected to provide weekly reporting and adhere to strict service levels to ensure the quality and timeliness of data. Interested parties are invited to participate in the tender process through RDG’s eProcurement system, where they can access the full tender documentation and submit their proposals. For more details and to respond to this notice, please visit the link below: https://raildeliverygroup.tlb.app.jaggaer.com/go/474990990191D744803A
Value undisclosed
The Rail Delivery Group (RDG) is seeking a supplier to manage a comprehensive consumer research programme for our national marketing and Railcard campaigns. RDG oversees the promotion of the UK rail industry, including the “Nothing Beats Being There” (NBBT) national marketing campaign and a range of Railcard products offering discounted fares. The research will evaluate the performance of these campaigns, track brand awareness, and provide actionable insights for ongoing and future strategies. The successful supplier will deliver continuous data collection, pre- and post-campaign analysis, and creative testing, with results reported on a periodic and quarterly basis. Collaboration with other RDG marketing partners is essential to ensure an integrated approach to performance measurement and optimisation. Interested parties are invited to participate in the tender process through RDG’s eProcurement system, where they can access the full tender documentation and submit their proposals. For more details and to respond to this notice, please visit the link below: https://raildeliverygroup.tlb.app.jaggaer.com/ Once registered to the above platform, please search for - Marketing & Branding Research RFI and complete
Value undisclosed
The Rail Delivery Group (RDG) is seeking to procure a supplier to deliver three ongoing customer insight tracker surveys: the General Public Tracker, the Rail Demand Tracker, and the Customer Information Survey (InfoTracker). These trackers are essential for understanding public and customer perceptions of the rail industry, demand trends, and satisfaction with information provision, particularly during disruption. The appointed supplier will design and deliver robust, representative quarterly surveys, manage all fieldwork and data processing, and provide insightful analysis and regular reporting. The contract will be for two years, with an option to extend for a further three. All activities must align with PA23 procurement compliance, ensuring transparency, integrity, and data quality. Findings will support RDG’s strategic decision-making and stakeholder engagement, with outputs used internally and for external communications.
£500,000
Contract value
The Rail Delivery Group (RDG) are looking to appoint a partner to develop an independent and robust industry-wide econometric model to evaluate, optimise and understand the impact of revenue generating marketing investment across 14 TOCs including both DFTO and non-DFTO operators, and national activity delivered by RDG.
£8,000,000
Contract value