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| Source: | Find a Tender Service (FTS) |
| Buyer: | Rail Delivery Group |
| Main Category: | Services |
| Procurement Method: | Negotiated procedure with prior call for competition |
| Tender Status: | Complete |
| Estimated Value (ex. VAT): | Not specified |
| Release Date: | 20 September 2024 |
| Application Deadline: |
| 4 October 2024 |
| Procurement ID (OCID): | ocds-h6vhtk-049ca0 |
| Notice Reference: | 030188-2024 |
The Rail Delivery Group (RDG) is seeking a supplier to manage a comprehensive consumer research programme for our national marketing and Railcard campaigns. RDG oversees the promotion of the UK rail industry, including the “Nothing Beats Being There” (NBBT) national marketing campaign and a range of Railcard products offering discounted fares. The research will evaluate the performance of these campaigns, track brand awareness, and provide actionable insights for ongoing and future strategies. The successful supplier will deliver continuous data collection, pre- and post-campaign analysis, and creative testing, with results reported on a periodic and quarterly basis. Collaboration with other RDG marketing partners is essential to ensure an integrated approach to performance measurement and optimisation. Interested parties are invited to participate in the tender process through RDG’s eProcurement system, where they can access the full tender documentation and submit their proposals. For more details and to respond to this notice, please visit the link below: https://raildeliverygroup.tlb.app.jaggaer.com/ Once registered to the above platform, please search for - Marketing & Branding Research RFI and complete
Document pack· 1 file
Published contracts in the last 12 months
15
total contracts
£22.1m
total value
£4,420,000
average contract size
Typical categories
Pipeline status
Not addedContract imported automatically · AI writes the response
Application Deadline
4 October 2024
Closed
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