UK Public Sector Contracts & Tenders

The British Council is seeking to appoint a suitably qualified supplier to deliver brand activation services in support of its recently refreshed global brand. The project will focus on translating the new brand framework into a compelling, audience-focused brand platform and activation campaigns and assets that enhance engagement, strengthen emotional connection, and support organisational growth across priority markets. The appointed supplier will be expected to develop and deliver creative concepts, content, and activation approaches aligned to the organisation's purpose-led brand positioning, ensuring consistency, scalability, and impact across digital and offline channels.

The British Council is a UK international organisation that supports peace and prosperity by building connections, understanding and trust in the Arts, Education and English between people in the UK and countries worldwide. Our people and our partners experience a culture that promotes excellence, respect, inclusion and diversity. Our work is based on building meaningful, enduring and respectful relationships across different cultures. This is reflected in placing equality, diversity and inclusion at the core of our work. The British Council, Cultural Engagement Department works across these 4 main areas of work: Arts: We deliver projects and programmes that find new ways of connecting with and understanding each other through the arts, to develop stronger creative sectors around the world that are better connected with the UK. This includes working in different arts forms such as film, theatre and dance and literature as well as supporting creative economies working with cultural institutions to address development and social challenges. Education: We work with educational institutions and professionals at school level, in vocational education and higher education to open up new opportunities for collaboration and improving systems and learning. Inclusive Communities: We work on non-formal education to support young people to develop life-skills including citizenship, media literacy and leadership. English and School Education: We contribute to raising the quality of education in schools and improving standards of English language and life skills worldwide.

The British Council is a UK international organisation that supports peace and prosperity by building connections, understanding and trust in the Arts, Education and English between people in the UK and countries worldwide. Our people and our partners experience a culture that promotes excellence, respect, inclusion and diversity. Our work is based on building meaningful, enduring and respectful relationships across different cultures. This is reflected in placing equality, diversity and inclusion at the core of our work. The British Council, Cultural Engagement Department works across these 4 main areas of work: Arts: We deliver projects and programmes that find new ways of connecting with and understanding each other through the arts, to develop stronger creative sectors around the world that are better connected with the UK. This includes working in different arts forms such as film, theatre and dance and literature as well as supporting creative economies working with cultural institutions to address development and social challenges. Education: We work with educational institutions and professionals at school level, in vocational education and higher education to open up new opportunities for collaboration and improving systems and learning. Inclusive Communities: We work on non-formal education to support young people to develop life-skills including citizenship, media literacy and leadership. English and School Education: We contribute to raising the quality of education in schools and improving standards of English language and life skills worldwide.

The British Council is a UK international organisation that supports peace and prosperity by building connections, understanding and trust in the Arts, Education and English between people in the UK and countries worldwide. Our people and our partners experience a culture that promotes excellence, respect, inclusion and diversity. Our work is based on building meaningful, enduring and respectful relationships across different cultures. This is reflected in placing equality, diversity and inclusion at the core of our work. The British Council, Cultural Engagement Department works across these 4 main areas of work: Arts: We deliver projects and programmes that find new ways of connecting with and understanding each other through the arts, to develop stronger creative sectors around the world that are better connected with the UK. This includes working in different arts forms such as film, theatre and dance and literature as well as supporting creative economies working with cultural institutions to address development and social challenges. Education: We work with educational institutions and professionals at school level, in vocational education and higher education to open up new opportunities for collaboration and improving systems and learning. Inclusive Communities: We work on non-formal education to support young people to develop life-skills including citizenship, media literacy and leadership. English and School Education: We contribute to raising the quality of education in schools and improving standards of English language and life skills worldwide. Please note also the budget is indicative and not any guarantee of spend over the life of the framework.