The C&O market specialists (E&A) team currently use the Refinitv (Workspace) platform as a key source of commodity
market intelligence (pricing, graphing tools and newsfeed), which they distil and use the salient points to produce
outputs for Levy Payers such as the Cereals and Oilseeds Market Report and Grain Market Daily as well as in-depth
Analyst Insight articles.
Agriculture and Horticulture Development BoardWest MidlandsWAC-503109
The C&O market specialists (E&A) team currently use the Refinitv (Workspace) platform as a key source of commodity
market intelligence (pricing, graphing tools and newsfeed), which they distil and use the salient points to produce
outputs for Levy Payers such as the Cereals and Oilseeds Market Report and Grain Market Daily as well as in-depth
Analyst Insight articles. The current contract will expire at the end of December and needs to be renewed, we pay for 4 licences.
Alternatives have been trialled, their offers wouldn't give the team access to the same resources, and any cost savings made would be offset by significant increases in staff time. We are not aware of any new products on the market.
Agriculture and Horticulture Development BoardWest MidlandsWAC-503124
AHDB was urgently preparing for the introduction of mandatory Nutrient Profile Modelling (NPM) reporting, that could
severely impact meat sales. AHDB are developing a strategy in partnership with nutritionists, retailers to position red meat
as a key vehicle in encouraging higher consumption of fruit, vegetables, and pulses alongside meat.This project will play a
critical role in demonstrating AHDB's leadership in nutrition & health, whilst strengthening red meat's position in the
market.OBJECTIVESThe appointed agency will:Support the development of an NPM-aligned communications and
engagement strategy.Build practical plans and toolkits for retailers that highlight the role of red meat in healthy,
balanced shopping baskets.Create messaging that integrates red meat with fruit, veg, and pulses to support healthier
eating patterns.Provide evidence-based nutrition content and consumer insight to underpin recommendations.
Agriculture and Horticulture Development BoardWest MidlandsWAC-539419
Genomic evaluations for dairy traits have been available in the UK since 2012 through AHDB Dairy’s genetic evaluation services.
This opportunity is for the provision of genotyping a population of Holstein dairy cows that have methane phenotypes recorded on UK dairy farms. AHDB is seeking tender applications to secure the services of a single bidder that can provide the genotyping service of 7,500 milking cows across 25-35 UK milk-recording dairy farms.
Service requirements include:
o Farm liaison
o Sample collection
o DNA extraction
o SNP calling (≥55,000 SNPs at >=90% CR absolute minimum)
o Submission of genotype, FMT200 pedigree and cross reference files to AHDB’s genomic portal
o Quality control – Reported failures must be corrected and resubmitted.
Closing date for submissions by 12 noon on the 9 February 2026
https://defra-family.force.com/s/Welcome
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARDWest MidlandsWAC-582652
To coincide with SIAL Paris (the leading international food show) AHDB is hosting a reception on Monday 19 October 2026. The aim of the reception is to provide a platform to promote our levy
payers within the global buyers' market. The reception will also allow opportunities for direct engagement with stakeholders and Government departments/ Ministers to support key messaging. The reception will serve British Meat allowing attendees to taste the quality and reinforce the messaging of Quality Meat from Britain.
Agriculture and Horticulture Development BoardWest MidlandsWAC-569141
Signet Breeding Services is the part of AHDB responsible for delivering the UK’s national genetic evaluations to sheep producers.
Signet delivers three mixed breed genetic evaluations to the sheep industry, one for terminal sire breeds, one for lowland maternal breeds and one for hill breeds. Our terminal sire and hill evaluations utilise genomic information that has been provided to AHDB from a variety of different sources using a range of chip types. Genomic approaches are rapidly being developed for our lowland maternal evaluation.
AHDB is seeking tender applications to secure the services of companies that can provide the genotypes required to complete this work. Two work packages are specified within this tender document. Bidders can bid for either work package or both of them.
Work Package 1. Medium density sheep genotyping for hill sheep and maternal breeds.
Work Package 2. Medium density sheep genotyping for terminal sire br
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARDWest MidlandsWAC-564256
This collaboration aims at changing the supermarket offer for lamb in the Hauts de France ( northern region) and Grand
Est and Paris Region through butchers trainings and yearly activations, through Interbev's local office. as well as a local
communication agency. The aim is to reposition lamb to attract younger customers and use this collaboration as a platform to promote English lamb. This campaign also opens doors to retail regional buying shows where no foreign competitors are present. It is especially relevant now as Bluetongue has compromised French lamb production and they will rely heavily on imports.
Agriculture and Horticulture Development BoardWest MidlandsWAC-582765
We require a first-class complex catering operation to provide sophisticated sampling plates to showcase the quality of British meat, provide bar and coffee facilities and a team of server staff to ensure that this important show in our events calendar is a success.
Food sampling will be served directly to our 18 stand co-exhibitor booths during networking meetings, to help promote the quality of British meat. Suppliers must be German based to store the meats.
Agriculture and Horticulture Development BoardWest MidlandsWAC-468036
We require a first-class complex catering operation to provide sophisticated sampling plates to showcase the quality of British meat, provide bar and coffee facilities and a team of server staff to ensure that this important show in our events calendar is a success.
Food sampling will be served directly to our 18 stand co-exhibitor booths during networking meetings, to help promote the quality of British meat. Supplier must be based in Germany due to requiring storage facilities for meat etc for the Anuga show being held in Germany.
Agriculture and Horticulture Development BoardWest MidlandsWAC-468060
AHDB were sourcing a a first-class complex catering operation to provide sophisticated sampling plates to showcase the quality of British meat, provide bar and coffee facilities and a team of server staff to ensure that this important show in our events calendar is a success. Food sampling will be served directly to our 18 stand co-exhibitor booths during networking meetings, to help promote the quality of British meat. Suppliers must be German based to store the meats and deliver and prepare on site for the Anuga show
Agriculture and Horticulture Development BoardWest MidlandsWAC-468793
To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key
campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great BritishBeef
Week & positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include:
Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion, Digital promotion mechanics
(banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This exemptions covers
activity for all AHDB sectors which engage in this type of activity, so the amount of exemption sought reflects this . This
activity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to
purchase
Agriculture and Horticulture Development BoardWest MidlandsWAC-543601
Additional works to STA10199, therefore there was no competition
Outline of requirements - Specialised health care professionals communications eg medical press articles, HCP survey , roundtable, and social media communications, HCP engagement plan and activities targeted towards this specific audience.
This opportunity has since been tendered for and a contract has been put in place (please refer to ocds-h6vhtk-05d057)
Agriculture and Horticulture Development BoardWest MidlandsWAC-565057
AHDB requires a social media management service to manage, publish and analyse social media content across various platforms from a single dashboard. Key functions must include scheduling posts, managing social conversations, analysing performance through detailed reports and using social listening to gain audience and industry insights. The platform should streamline social media workflows, improve customer experiences and provide actionable data to drive business impact.
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARDWest MidlandsWAC-563730
To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include:
Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion, Digital promotion mechanics (banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This activity links the wider consumer marketing campaign(s) to point of purchase, increasing
recognition and likelihood to purchase
Agriculture and Horticulture Development BoardWest MidlandsWAC-544247
AHDB currently source GB Foodservice data, quarterly, through Kantar Worldpanel, this contract is due to expire and therefore we are going back out to tender. HDB core Foodservice data requirements 1. The basic measures required will consist of the following as a minimum: • Spend • Servings/packs • Price • Buyer numbers i.e. penetration • Servings/packs per buyer i.e. frequency and volume per trip 2. Data must be split by method including the following as a minimum: • Dine out - Eating in or on the go • Takeaways - Collected or delivered 3. Data must be split by channel (we are open to agencies proposing different channel coding approaches): • Quick service retail e.g. coffee shops, fast food, cafes, bakery/sandwiches • Full service restaurants e.g. restaurants, diners • Pubs and bars • Contract catering e.g. workplace canteens, hospitals, schools etc • Travel & leisure e.g. train, ferries, events etc • Multiples including forecourts e.g. supermarkets, convenience stores etc 4. Data must be split by product type/meal, with the protein identifiable (beef, lamb, pork, chicken, fish, vegetarian, vegan) and key cuts (e.g. steaks, burgers, roasting joints, sausages etc) specified or obvious. Please detail robustness of these in your proposal. A read of meat-free/alternatives is also beneficial. Please detail dish and protein coding in proposal in detail. 5. Data must be able to be split by day part and demographics to help analysis 6. It would be beneficial for data to be split by operator for volume estimate purposes (see below) - please detail if possible 7. Our standard requirement is quarterly data delivery but we are asking for the costs for bi-annual as well. The proposal should also provide guidelines as to the lead time for data delivery following the end of the data period. 8. We require access to 52, 24 and 12 week endings as a minimum, in addition the ability to run and export historic trends (2 years minimum). 4 week ending data is beneficial to look at custom events such as Christmas and please indicate if bespoke time periods can be created if required on an ad-hoc basis. 9. AHDB require 2 years of back data as a minimum. 10. We require an online platform to access results with the ability to manipulate, create custom tables and export data to PowerPoint and Excel. Training and technical support/help for all users is required on the use of all software programmes and is expected to be inclusive in data costs as standard. AHDB would prefer for the category definitions used in reporting to be available on the tool, for example the ability to see 'total beef' which would capture relevant dishes. Please be clear in your response as to what categories and measures will be available on the online platform/software versus other methods. 11. Compatibility with current datasets - To evaluate compatibility with current datasets, tenderers should provide their L52 w/e data in the following areas. Measures listed (Items and occasions/servings) are for indication only, suppliers should provide their standard measure(s).
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARDWest MidlandsWAC-490624
The services to be supplied are the continued support and maintenance of the custom-built eAML2 system, including its website, database, and dedicated helpdesk portal, which facilitates the regulatory reporting of livestock movements.
The services will be supplied by TLR Ltd, the incumbent provider, who maintains the bespoke system and delivered the associated services. This direct award ensures the uninterrupted continuity of this critical service until a replacement can be implemented by Livestock Information (LI).
Agriculture and Horticulture Development BoardWest MidlandsWAC-497137
Scope of work for Open Farm Sunday (OFS) for set number of levy paying farmers who will be included in the OFS for the June 2026 event only. This is the sole training provider of the nationally recognised CEVAS accreditation and the lead organisation for coordinating Open Farm Sunday (OFS) across the UK. The provider will deliver 2 bespoke 3-day CEVAS accredited courses focused on public engagement for OFS 2026. Courses include 1 on-farm CPD day hosted by an experienced OFS farmer. The provider will develop bespoke public engagement resources for participating hosts. This will include collaboration with the Contracting Authority to create an incentivised feedback and evaluation offer. The one-off inclusion of these farms will require this training to be concluded well in advance of the OFS event in June.
Agriculture and Horticulture Development BoardWest MidlandsWAC-500964
To appoint a delivery partner for the development of an NPM strategy, ahead of mandatory reporting requirements. This project requires a unique combination of deep nutrition expertise from a retail background, retailer insight and stakeholder engagement
experience to ensure that red meat is positioned positively within balanced diets, while supporting increased consumption of fruit, vegetables, and pulses.
Agriculture and Horticulture Development BoardWest MidlandsWAC-503094