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| Source: | Find a Tender Service (FTS) |
| Notice Type: | Award notice |
| Buyer: | Agriculture and Horticulture Development Board |
| Main Category: | Services |
| Procurement Method: | Below threshold - without competition |
| Tender Status: | Complete |
| Estimated Value (ex. VAT): | Not specified |
| Release Date: | 14 April 2026 |
| Application Deadline: | — |
| Procurement ID (OCID): | ocds-h6vhtk-068179 |
| Notice Reference: | 033512-2026 |
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This collaboration aims at changing the supermarket offer for lamb in the Hauts de France ( northern region) and Grand Est and Paris Region through butchers trainings and yearly activations, through Interbev's local office. as well as a local communication agency. The aim is to reposition lamb to attract younger customers and use this collaboration as a platform to promote English lamb. This campaign also opens doors to retail regional buying shows where no foreign competitors are present. It is especially relevant now as Bluetongue has compromised French lamb production and they will rely heavily on imports.
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