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| Source: | Find a Tender Service (FTS) |
| Notice Type: | Award notice |
| Buyer: | Agriculture and Horticulture Development Board |
| Main Category: | Services |
| Procurement Method: | Direct award |
| Tender Status: | Complete |
| Estimated Value (ex. VAT): | Not specified |
| Release Date: |
To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include: Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion, Digital promotion mechanics (banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This activity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to purchase
Published contracts in the last 12 months
45
total contracts
£80k
total value
£40,000
average contract size
Typical categories
Pipeline status
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| Application Deadline: | — |
| Procurement ID (OCID): | ocds-h6vhtk-0609a0 |
| Notice Reference: | 005180-2026 |
All 2 notices for this procurement, oldest first.
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.
View Original Notice
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