G&R/ASC/Marketing Campaign for Homes for Ukraine programme

Award outcome

Description

The Homes for Ukraine programme is being extended and there is a real and urgent need for more hosts for Ukrainian families already in Bristol. The UK Government has extended the Host thank-you payments for up to three years. The current UK Govt funding has a specific budget for communications and marketing that must be utilised before the end of the financial year. Our current efforts to attract landlords and those who have spare rooms has had limited success and so we are looking to carry out a more targeted marketing campaign with Reach Plc, who are able to target the information about the Homes for Ukraine scheme to local people and can track those who are most likely to respond and continue to promote this scheme to them in their daily, online activities. Reach Plc have already successfully worked with our team on the Clean Air Zone, Fostering and Museums. Once we have run this campaign, we can use the audience data for future marketing campaigns for the Homes for Ukraine scheme.

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