Project_3985 Made Smarter Marketing

Award outcome

Description

This notice is for the National Marketing, including hosting and maintenance of the programme website for the Made Smarter Adoption programme. This is required to make sure that the programme has a visible presence on the web and in business facing social media which are key routes for companies to hear about the programme and then register. The Made Smarter Adoption programme has a specialised support offer, confined to five regions of England with some variations in delivery across these regions. The package will target marketing to the limited subset of SMEs to whom support is available and to field queries from prospective applicants on eligibility, regional availability, and regional variations in the programme. The website therefore plays a key role in explaining the basics of the technologies on offer, the benefits they potentially provide to companies and finally the processes of companies initial registration to participate in the programme.

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