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| Source: | Contracts Finder |
| Notice Type: | Award notice |
| Buyer: | Department for Education |
| Main Category: | Services |
| Procurement Method: | Call-off from a framework agreement |
| Tender Status: | Closed |
| Estimated Value (ex. VAT): |
Awarded to
| Award value: | £1,560,000 |
| Award decision date: | 24 May 2024 |
| Award status: | Active |
The Department for Education (DfE) is looking for an agency to plan, develop and execute a strategy to considerably make more parents aware of the financial support on offer to help them with the costs of childcare. Until recently this focused on the government's existing Tax-Free Childcare (HMRC), Universal Credit Childcare (DWP), and 30 hours childcare (DfE) childcare offers. We are looking for an end-to-end campaign solution that includes: 1. An end-to-end creative campaign strategy 2. Refreshed creative look and feel and message development within the existing parameters. 3. Creative production (ATL assets as well as partner toolkits) of innovative parent-facing content for a range of channels, including radio, stills, animations, films etc. 4. PR, including brand partnerships. 5. Design integration/guidance for the existing campaign website (owned by HMRC)
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Pipeline status
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Application Deadline
22 March 2024
Closed
Estimated Value
£1,560,000
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| Release Date: | 24 June 2024 |
| Application Deadline: | 22 March 2024 |
| Contract Start Date: | 22 April 2024 |
| Contract End Date: | 22 April 2026 |
| Contract Duration: | 2.0 years |
| Procurement ID (OCID): | ocds-b5fd17-f6a6c8cf-0ebc-4a58-9ba0-ae3e331a512c |
| Notice Reference: | 3271db87-9f9b-4e59-9976-ae11cdc69102-761684 |
View Original Notice
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