ID 5093096 - DfE - Tourism NI - Evaluation of Tourism Northern Ireland Promotional Campaigns

Award outcome

Description

Tourism Northern Ireland (Tourism NI) is responsible for marketing Northern Ireland as a tourist destination in the Northern Ireland (NI) and Republic of Ireland (ROI) markets. A key part of this marketing activity requires the implementation of a series of advertising campaigns in the Republic of Ireland and Northern Ireland. Tourism NI requires a suitably experienced research provider to evaluate its promotional campaigns over the next 3 years in the NI and ROI markets. Full details of requirements are set out in the Specification document (ID 5093096 - Mid-Tier Schedule 02 (Specification) v1.2).