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| Source: | Find a Tender Service (FTS) |
| Notice Type: | Tender notice |
| Buyer: | WEST MIDLANDS GROWTH COMPANY LIMITED |
| Main Category: | Services |
| Procurement Method: | Below threshold - open competition |
| Tender Status: |
| Open |
| Estimated Value (ex. VAT): | £93,000 |
| Estimated Value (inc. VAT): | £111,600 |
| Release Date: | 11 November 2026 |
| Application Deadline: | 30 November 2026 |
| Contract Start Date: | 9 December 2026 (Estimated) |
| Contract End Date: | 11 January 2027 (Estimated) |
| Contract Duration: | 1 month |
| Award Criteria: | Quality 80% / Price 20% |
| Procurement ID (OCID): | ocds-h6vhtk-07b9a1 |
| Notice Reference: | 107122-2026 |
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Quality 80% / Price 20%
WMGC aims to appoint suppliers to support them in delivering the aims and outputs of year 1 England’s Heartland Connected Destinations project, up to end of March 2027. The project has been formed through a partnership across a cohort of Local Visitor Economy Partnerships (LVEPs). This includes Bristol and Bath through Oxfordshire, Herefordshire and Worcestershire, Coventry and Warwickshire LVEP to Birmingham, Solihull and Black Country LVEP, using the geography of established travel corridors to encourage the movement of visitors out of London (a key objective of the bid) facilitated by ease of travel and familiar places (such as Bicester Village, The Cotswolds, Stratford-upon-Avon for example) to punctuate journeys towards less well-known product and experiences. Our aim through the bid is to strengthen partnerships with inbound flights to Birmingham and Bristol (while acknowledging the reality that the majority of visitors still arrive into Heathrow) – and to facilitate onward journeys by public transport to accessible, sustainable and travel trade ready products and experiences. Project Objectives • Better connected air and public transport routes and ticketing for visitors • New / developed accessible and sustainable trade ready product for contract (themes: food & drink; culture & heritage; nature & wellness) • Motivation to travel outside London for growth market segments; domestic and international. Outcomes Longer dwell time, increased spend and higher satisfaction of visitors to England. This is an open advertised, below threshold Procurement requiring the submission of proposals, pricing information and mandatory supplier information. This procurement is formed of three Lots: • Lot 1 – Product Experience & Audit • Lot 2 – Commercial Partnership Development & Market Testing • Lot 3 - Product & Experience Business Support & Development Suppliers may bid for either one, all or any combination of Lots.
The appointed supplier will undertake a comprehensive review and update of the existing visitor product and experience audit across the project geography. The audit will cover relevant visitor attractions, experiences, activities and accommodation providers, establishing a clear understanding of the existing visitor offer and identifying opportunities to support the development of commercially viable travel trade itineraries.
Award criteria: Quality 80% / Price 20%
The appointed supplier will identify, engage and develop working relationships with suitable UK based Destination Management Companies (DMCs), ground handlers and other relevant travel trade partners with the capability and appetite to develop and commercialise new itineraries across England's Heartland destinations.
Award criteria: Quality 80% / Price 20%
The appointed supplier will develop a business recruitment and engagement plan, including proposed timelines and an approach to selecting and prioritising businesses for support. The approach will be agreed with the England’s Heartland project team. The supplier will use the trade readiness assessment methodology developed through LOT 1 as the starting point for assessing participating businesses. This will ensure a consistent approach to assessing readiness, identifying development needs, and monitoring progress across the project.
Award criteria: Quality 80% / Price 20%
Document pack· 1 file
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Pipeline status
Not addedImports the contract into your BidWriter pipeline · Qualify before you commit to bid
Application Deadline
30 November 2026
19 days left
Estimated Value
£93,000
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