Valuation Tribunal Service - Volunteer recruitment comms support

Award Criteria

Interested parties are requested to submit a written proposal (via the eSourcing portal) by 9am on Tuesday 3rd November. This will have a weighting of 60% of the evaluation process. Proposals will be assessed according to the following criteria: Objectives (5%) - Have you understood our objectives and the outcomes we are seeking to achieve in the timeframe we have specified? Audience insight (15%) - Have you shown how you use insight and information to get the best outcomes in the target groups/audiences we have identified, particularly given that we are seeking to recruit volunteers? Strategy/Idea (10%) - Have you set out a credible plan of how you will achieve our desired outcome, given the limited time available? Implementation (10%) - Have you demonstrated a rounded approach to our problem which will deliver realistic results in the time available? Scoring/evaluation (10%) - Have you shown how you will track progress throughout the project, and how you will evaluate the success of the work carried out? Social Value (10%) - How will you demonstrate social value, as outlined in Annex A

Description

We are seeking costed proposals to cover the following phases of work: Phase 1: Developing and implement a VTS marketing approach (and supporting materials) for the February 2027 recruitment exercise (to complement that of the JAC) to drive increased applications from a broader diversity of professional backgrounds and individuals interested in volunteering. Deliverables to include: • Small amount of insight (talking to small number of existing members and senior staff) • Design development (brand identity for the campaign) • Develop campaign materials (purpose and case study-based; digital assets including content for website, social media, and including both written/brochure; social media templates; videos and clips). • Advice on social media channels and support on establishing and building those channels, and implementing campaign through those channels. • Communications plan and delivery (with a particular focus on the target groups outlined below in section 5). • Establish measures against which we can measure impact and success, to inform future activities. Capture learning from impact of this approach to inform our future Member recruitment activities. • Build staff capability. We would want and expect materials to be accessible to all users (and meet minimum Government standards on this). Proposed delivery milestones (subject to agreement): • Comms plan - Mid-November • Case study/marketing materials - end of November/early December • Website/social media changes or additions - early December • Wider marketing activity - December/January 2027 • Impact measurement/capability handover - March 2027 Desired outcome: An uplift in applications to the February 2027 campaign from non-legal applicants. Phase 2: Evaluation of this marketing approach, with recommendations about how the VTS could best approach its future marketing activities for volunteer recruitment. We recognise that the limited work of Phase 1 may ask questions of our broader organisational comms approach, and recommendations in this regard would be welcomed. Proposed delivery milestones (subject to agreement): • Lessons learned/future recommendations report - March 2027 • Recommendations of overall future organisational comms approach - March 2027

Links & Documents