TFGM - Shelter Provision and Advertising

Award outcome

Description

TfGM's vision for the future shelter estate is to transform, modernise and enhance the passenger waiting environment underpinned by a new partnership operating model that is fiscally sustainable, optimising the capital expenditure and operational costs whilst maximising revenue through advertising. Future shelters will focus on key pain points for our customers including safety, accessibility, convenience and travel information and may include enhancements such as seating, lighting, digital advertising, solar and low energy lighting and screen technologies where appropriate. The general principles of the Metrolink waiting environment should be what we aim to replicate on bus, with cleaning and maintenance regimes to ensure that the assets are presentable and maintained to a high standard. Shelters provide a valuable revenue stream for the organisation through advertising. Revenue is fundamental to the success of the future partnership, TfGM will work collaboratively with the new partner to mobilise digital advertising, innovate and push the boundaries for commercial optimisation. As part of the deliverables included within the contract, a shelter refurbishment programme will be delivered for the existing estate, the partner shall undertake a range of activities tailored to each shelter's condition. This includes graffiti removal, structural repairs and joint resealing, surface treatments with anti-graffiti finishes, replacement of damaged glazing, seating and information cases will be replaced. Lighting systems will be installed using LED technology, and advertisement panels will be maintained to IP65 standards to prevent water ingress. All fixings will be inspected and replaced as required, and branding will be updated in line with TfGM specifications. These works aim to ensure shelters are safe, functional, and visually consistent with TfGM's service standards. The procurement exercise will result in the appointment of a new partner that will be responsible for supplying and installing new shelters and digital screens; refurbishment, removal and relocations and securing advertising revenue for the relevant sites; the cleaning of specified sites and maintenance of the expanded TFGM estate. Core Scope Design, Supply & Installation Services · Design, supply, and installation of new bus shelters (replace existing and install at new locations), with initial locations defined and future installations determined closer to implementation. · Design, supply, and installation of 153 Metrolink shelters (standard and bespoke) on specified Metrolink lines across the Bee Network. Shelter Cleaning Services · Planned and reactive cleaning services are provided for all new and existing bus shelters. Cleaning is limited exclusively to poster cases located on the 153 Metrolink shelters (standard and bespoke) situated along designated lines within the Bee Network. The cleaning of the 153 Metrolink shelters is excluded from this contract. All works are agreed on a cyclical basis to ensure a consistent standard is achieved with an agreed reactive service for any incidents. All services are managed using documented service levels agreements and key performance indicators. Maintenance Services · Planned and reactive maintenance applies to both new and existing bus shelters across the bus shelter estate. · Planned and reactive maintenance applies to 153 Metrolink shelters (standard and bespoke) to include all glazing, furniture (poster cases, benches, perches), associated fixings, metalwork, and paintwork on specified Metrolink lines across the Bee Network. All works are agreed on a cyclical basis to ensure a consistent standard is achieved with an agreed reactive service for any incidents. All services are managed using documented service levels agreements and key performance indicators Refurbishment Services · Refurbishment of the existing bus shelter estate and 106 Metrolink shelters (standard and bespoke) on specified Metrolink lines across the Bee Network to reinstate to "as new" condition. · Retrofitting of a bus stop pole and plate onto a shelter (where feasible at locations where the pole and plate are located next to an existing shelter). These will be managed and delivered on agreed level of specification to reinstate to as new condition. All works will be managed by utilising the agreed KPI and SLA included within the contract terms. Shelter Replacement Services · Replacement of the existing bus shelters 263 Metrolink shelters (standard and bespoke) on specified Metrolink lines across the Bee Network. These will be managed and delivered on agreed level of specification to reinstate to as new condition. Shelter Adjustments · Shelter adjustments, such as removal, relocation of existing bus shelters across the bus shelter estate. · Shelter adjustments, such as removal, of the existing 263 Metrolink shelters (standard and bespoke) on specified Metrolink lines across the Bee Network. (note: relocations will be included in the contract as an option if required by TfGM at a later stage) These will be managed and delivered through the existing business as usual process within the Facilities Management and Metrolink teams. Paper Advertising · Advertising management, on shelters and interchanges including sales, campaign scheduling, and poster installations across bus shelters and whole of the Metrolink network, except vehicles, with the objective of maximising gross advertising revenue. Due to the significance of revenue delivery within the contract the contract includes a robust mechanism (termination right for gross revenue) to ensure TfGM's Return on Investment including reporting requirements and the ability to audit accounts. TfGM will have real time access to data and will be provided with periodic reports (per advertising format and mode) outlining yield performance, sales occupancy/voidage. Key Performance Indicators include ensuring that advertising displays remain live and displaying advertising content upwards of 90% of the time. Digital Advertising · Installation of digital advertising screens provided by the partner (paid for and owned by TfGM) at strategic locations. Operational Support · Including a dedicated helpdesk and a content management system for digital advertisements.

Similar contracts