West Midlands at MIPIM and UKREiiF 2027 Pavilion – Design & Fit Out

Award outcome

Description

The real estate calendar is dominated by two large conferences, MIPIM and UKREiiF. Both events are critical to the West Midlands as key opportunities to market the region domestically and internationally, promote opportunities and announcements, and engage with an investor and developer audience. MIPIM is a globally recognised real estate and investment event, held annually in Cannes, bringing together investors, developers, public sector leaders, and key decision-makers from across the global property and investment market. Over recent years, WMGC has delivered the regional presence at MIPIM through a tactical model focused on targeted business development activity, stakeholder engagement and investor meetings. Whilst this approach has delivered positive outcomes, feedback from both public and private sector stakeholders has indicated that the model is approaching its natural limitations, and that a more visible and anchored presence is required to support investor engagement and regional promotion. Following engagement with regional stakeholders, and consideration through governance channels, it has been agreed that WMGC will lead the delivery of an enhanced presence at MIPIM 2027. UKREiiF is the UK’s real estate investment and infrastructure forum. It is a three-day real estate event that was established in 2022, defying expectations, attracting thousands of domestic and international developers, investors, councils and built environment thought leaders. Its aim is to connect people, places and businesses to accelerate and unlock sustainable, inclusive and transformational investment. Over recent years, WMGC has delivered the regional presence at UKREiiF by exhibiting in a 200sqm pavilion used to showcase the West Midlands through a series of events, meetings, and networking. This approach has been positively received by both public and private sector stakeholders who are keen to return in 2027. Following engagement with regional stakeholders, and consideration through governance channels, it has been agreed that WMGC will lead the delivery of the regional presence again at UKREiiF 2027. The centrepiece to West Midlands presence at both events will be a West Midlands dedicated pavilion. Both pavilions are empty shells and will require designing and fit out to make them fit for purpose. The purpose of this procurement is to establish an agreement with one supplier to cover the fit out of both pavilions at MIPIM and UKREiiF • MIPIM and UKREiiF Design and Build of pavilion fit out

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