Distance Learning Integrated Marketing and Enrolment Solution

Award outcome

Description

The Distance Learning Unit at the University of Huddersfield represents a key strategic growth area. However, current recruitment funnels are constrained by antiquated, siloed processes and unaligned systems, resulting in fragmented conversion data and slow turnaround times. The University requires an adaptive, responsive framework capable of immediate engagement. The objective of this tender is to appoint a single partner capable of managing the full ecosystem from demand generation and campaign mechanics through to CRM integration and student enrolment, without inter-agency handoffs.