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| Source: | Find a Tender Service (FTS) |
| Notice Type: | Tender notice |
| Buyer: | AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD |
| Main Category: | Services |
| Procurement Method: | Below threshold - open competition |
| Tender Status: |
| Open |
| Estimated Value (ex. VAT): | £166,666 |
| Estimated Value (inc. VAT): | £200,000 |
| Release Date: | 6 October 2026 |
| Application Deadline: | 21 October 2026 |
| Enquiry Deadline: | 14 October 2026 |
| Award Criteria: | 35% Commercial 55% Technical 10% Social Value |
| Procurement ID (OCID): | ocds-h6vhtk-078137 |
| Notice Reference: | 094033-2026 |
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35% Commercial 55% Technical 10% Social Value
AHDB require retail analysis for campaign results from top level categories for total beef and lamb, and total pig meat down to specific cuts or products, such as pork mince or beef mince. Therefore, it is imperative the agency are suppliers of robust retail data. The budget for this project is £100,000 (including VAT) per marketing campaign (so £200,000 in total). AHDB’s marketing campaigns aim to accelerate positive attitudinal change towards British beef, lamb, dairy and pork, and ultimately drive sales. AHDB’s marketing team have done a few consumer media modelling studies over previous years. They use this information to communicate the success of campaigns to our levy payers and show the return in retail sales our campaigns have for our sector products. This information is used to inform future campaign activity and look to optimise, based on recommendations from the results of the analysis. Closing date is 21st October at NOON
Document pack· 1 file
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Pipeline status
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Application Deadline
21 October 2026
15 days left
Estimated Value
£166,666
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