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| Source: | Find a Tender Service (FTS) |
| Notice Type: | Award notice |
| Buyer: | Transport for Wales Rail Limited (Utility Buyer) |
| Main Category: | — |
| Procurement Method: | Direct award |
| Method Rationale: | Google is the sole provider of the Google Ads platform and associated advertising services. As the requirement is for direct billing and access to Google Ads advertising inventory, no alternative supplier can provide the same services. |
| Tender Status: | Closed |
| Estimated Value (ex. VAT): | Not specified |
| Release Date: | 1 October 2026 |
| Application Deadline: |
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Awarded to
| Award status: | Active |
Transport for Wales Rail has entered into a direct arrangement with Google for the provision of Google Ads Advertising services. This arrangement will enable the Marketing team to manage directly pay per click (PPC) advertising activity on the Google Platform.
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| Procurement ID (OCID): | ocds-h6vhtk-06d1e8 |
| Notice Reference: | 092960-2026 |