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| Source: | Find a Tender Service (FTS) |
| Notice Type: | Tender update |
| Buyer: | 1 |
| Main Category: | Services |
| Procurement Method: | Competitive flexible procedure |
| Tender Status: | Open |
| Estimated Value (ex. VAT): | £4,100,000 |
| Estimated Value (inc. VAT): | £4,920,000 |
| Release Date: | 26 August 2026 |
| Application Deadline: | 24 September 2026 |
| Enquiry Deadline: | 4 September 2026 |
| Contract Start Date: | 12 January 2027 (Estimated) |
| Contract End Date: | 11 January 2031 (Estimated) |
| Contract Duration: | 4.1 years |
| Procurement ID (OCID): | ocds-h6vhtk-06e721 |
| Notice Reference: | 081480-2026 |
All 2 notices for this procurement, oldest first.
Performance Marketing Agency
Performance Marketing Agency
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| Call-off method: | Both: direct call-off and mini-competition |
| Maximum operators: | 4 |
this ITT seeks strategic and delivery partners to help Nest build a more mature, always-on marketing capability across Members, Employers and Connectors. The scope spans strategy and business case development, performance marketing, CRM, direct marketing and account-based marketing, supported by specialist ad operations, tracking, attribution and measurement. It covers key direct and digital channels including paid search, organic search, email, paid social, programmatic display and video, content distribution, website optimisation and creative optimisation
The supplier will provide strategic planning, stakeholder engagement and commercial case support across Nest’s Member, Employer and Connector marketing priorities.
The supplier will provide strategic, operational and analytical delivery support across paid search, organic search, generative search optimisation, website performance optimisation, paid social, programmatic media and content distribution.
The supplier will provide strategic campaign and journey planning support across direct marketing activities. The focus is on developing, testing and optimising communications and campaign approaches, not on CRM systems, data infrastructure, platform selection, email engines or technical consultancy.
The supplier will: • Manage tagging and tracking implementation • Support analytics configuration • Develop attribution frameworks • Provide measurement governance • Support consent and privacy compliance • Deliver cross-channel reporting architecture • Improve marketing performance visibility
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Application Deadline
24 September 2026
29 days left
Estimated Value
£4,100,000
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