Loading page content…
Loading page content…
Loading contract search results…
Loading contract details…
| Source: | Find a Tender Service (FTS) |
| Notice Type: | Tender notice |
| Buyer: | British Tourist Authority t/a VisitBritain/VisitEngland |
| Main Category: | Services |
| Procurement Method: | Below threshold - open competition |
| Tender Status: |
| Open |
| Estimated Value (ex. VAT): | £120,000 |
| Estimated Value (inc. VAT): | £144,000 |
| Release Date: | 25 August 2026 |
| Application Deadline: | 15 September 2026 |
| Enquiry Deadline: | 8 September 2026 |
| Award Criteria: | Technical (Quality) - 60% Social Value - 10% Price - 30% Further details are contained within the Invitation to Tender documents. |
| Procurement ID (OCID): | ocds-h6vhtk-06eb3e |
| Notice Reference: | 080716-2026 |
Ready to bid on this contract?
BidWriter AI writes your tender response in minutes — import this contract in one click.
View Original Notice
Access the full notice on the official portal
Technical (Quality) - 60% Social Value - 10% Price - 30% Further details are contained within the Invitation to Tender documents.
BACKGROUND VisitEngland (VE) is responsible for growing the value of England's visitor economy, working with and through a national network of Local Visitor Economy Partnerships (LVEPs). To direct product development, investment and campaign activity effectively, VE requires a complete, consistent and current view of England's tourism product and experience, segmented against priority market segments and viewable at LVEP region level. VE does not currently hold this view in a single, structured and maintainable form. A manual audit at national scale would be slow, inconsistent and quickly out of date, and would not provide LVEPs with usable, region-level insight on where their product can be improved. VE therefore wishes to appoint a Supplier, or Suppliers, with strong and demonstrable artificial intelligence (AI) expertise to deliver an AI-enabled product and experience audit, a national AI-based analytical tool that turns the audited inventory into actionable outputs filterable by LVEP region, and training that builds the capability of the LVEP network to use these outputs. VE has carried out, or commissioned, initial audit work and will make this available to the appointed Supplier where possible. VE will also request product listings from LVEPs and will provide a data schema that the audit output is required to follow. The intention is that the Supplier builds on and enhances this existing work, minimising duplication and giving the AI a sound starting basis. OVERVIEW OF REQUIREMENT AND LOT STRUCTURE The requirement is divided into two lots: • Lot 1: Product and Experience Audit and Tools. • Lot 2: Training and Knowledge Transfer. Tenderers may bid for Lot 1, Lot 2 or both lots. A single Supplier may be awarded one or both lots, and the lots may also be awarded to separate Suppliers. Each lot will be evaluated separately. Note on AI: VE requires demonstrable AI expertise but does not mandate a specific AI model, platform or vendor. Tenderers are free to propose the technology stack that best meets the requirement, subject to the intellectual property, data protection, security and accessibility requirements set out below.
Background VE requires a complete and consistent picture of England's tourism product and experience offering, including attractions, experiences, experiential transport, performances/festivals, and more, with the possibility to overlay the national/regional accommodation audits/studies, and other national datasets such as protected landscapes, to provide an overall picture for regions/LVEPs. The Supplier will deliver an AI-enabled audit of this product and experience set, and a national analytical tool that interprets the audited inventory and identifies, for any LVEP region, where product can be improved and where gaps and opportunities exist. Requirements VE is seeking to appoint a Supplier who has a proven track record in delivering AI-enabled data collection, analysis and tool development, ideally within tourism, place marketing or a comparable sector. VE specifically requires the Supplier to deliver the following: a) An AI-enabled product and experience audit. b) A national AI-based analytical tool. c) Data, schema and integration. d) Intellectual property and handover. Further details are contained in the Invitation to Tender documents.
Award criteria: Technical (Quality) - 60% Social Value - 10% Price - 30% Further details are contained within the Invitation to Tender documents.
Background VE requires training that builds the capability of the LVEP network to understand the various use cases of AI. The training will aim to showcase the work in Lot 1 as it is developed and will focus on enabling LVEPs to apply the outputs to product development in their regions. VE also requires a programme of webinars/blended learning that builds on feedback from LVEPs in the previous upskilling work, including using AI to build reports, deeper dive into Microsoft Copilot, and more. Requirements VE is seeking to appoint a Supplier who has a proven track record in designing and delivering practical training and knowledge transfer, ideally on data, AI or digital tools, to a geographically dispersed audience. VE specifically requires the Supplier to deliver the following. • A training and knowledge transfer programme aimed at the LVEP network (currently 38 LVEPs, expected to rise to c40-45). • Training that showcases the audit and the analytical tool throughout delivery, so that LVEPs understand how the outputs are produced and how to use them. • A practical focus on building LVEP capability to interpret and apply the outputs to product development in their region. • A cohesive delivery of webinars/blended learning to dive deeper into elements that LVEPs have identified for AI use through previous sessions. • A blend of delivery appropriate to a dispersed audience, for example live virtual sessions, recorded materials and written guidance, to be proposed by the Tenderer. Where Lot 1 and Lot 2 are awarded to the same Supplier, the training will draw directly on the audit and tool being built. Where the lots are awarded to separate Suppliers, the Lot 2 Supplier is required to work with the Lot 1 Supplier to understand the audit and tool in order to design and deliver the training. We expect the Lot 1 Supplier and Lot 2 Supplier to create a single process map on how this will be delivered once awarded.
Award criteria: Technical (Quality) - 60% Social Value - 10% Price - 30% Further details are contained within the Invitation to Tender documents
Document pack· 1 file
Published contracts in the last 12 months
36
total contracts
£1.0m
total value
£146,265
average contract size
Typical categories
BTA2228 - Future Trends Insights
British Tourist Authority t/a VisitBritain/VisitEngland · WAC-634917
BTA2219 Mobility Data
British Tourist Authority t/a VisitBritain/VisitEngland · WAC-618062
BTA1650 - Dynamic Purchasing System (DPS) - Commercial Partnership
British Tourist Authority t/a VisitBritain/VisitEngland · WAC-229122
Pipeline status
Not addedImports the contract into your BidWriter pipeline · Qualify before you commit to bid
Application Deadline
15 September 2026
21 days left
Estimated Value
£120,000
Need help writing this bid?
Our specialists write winning tender responses. Free consultation, no obligation.
Book a free consultation →