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| Source: | Find a Tender Service (FTS) |
| Notice Type: | Award notice |
| Buyer: | Transport for Wales Rail Limited (Utility Buyer) |
| Main Category: | Services |
| Procurement Method: | Direct award |
| Method Rationale: | Google is the sole provider of the Google Ads platform and associated advertising services. As the requirement is for direct billing and access to Google Ads advertising inventory, no alternative supplier can provide the same services. |
| Tender Status: | Closed |
| Estimated Value (ex. VAT): | Not specified |
| Release Date: | 23 July 2026 |
| Application Deadline: |
All 2 notices for this procurement, oldest first.
Google Ads Direct Advertising Services
Google Ads Direct Advertising Services
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Awarded to
| Award value: | £4,166,666.67 |
| Award status: | Pending |
Transport for Wales Rail intends to enter into a direct arrangement with Google for the provision of Google Ads Advertising services. This arrangement will enable the Marketing team to manage directly pay per click (PPC) advertising activity on the Google Platform.
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| Contract Start Date: | — |
| Contract End Date: | — |
| Contract Duration: | NaN years |
| Procurement ID (OCID): | ocds-h6vhtk-06d1e8 |
| Notice Reference: | 069709-2026 |