Creative Campaign Partner Student Recruitment Campaign

Award outcome

Award Criteria

Price: 30% Quality: 60% (comprising of 2 x elements scored at 25% & 35%) Environmental, Corporate Responsibility & Sustainability: 5% Added Value: 5%

Description

The College is looking for a creative agency to develop a campaign that positions The City of Liverpool College as the first-choice college for students who want more. The campaign must work effortlessly across digital, outdoor, and audio, and speak with equal conviction to three different audiences: 16-18 year old students, adult learners, and employers looking to upskill their workforce. The College is under the Schools Exemption we are limiting this tender opportunity to Liverpool City Region only agencies, please include within your bid the post code of the office who will be responsible for the account. The value of this contract is approximately £40k ex vat per annum. The top 4 x scoring suppliers will be invited to the presentation stage (date & brief to be advised). The campaign will be developed within The City of Liverpool College's established brand framework, which includes set colours, typography and logo guidelines. We are open to creative interpretation and evolution within that framework, particularly around typography and visual language, but the College's core brand identity should remain recognisable throughout. Agencies should outline their approach to working alongside an existing brand identity in their response. A UK3 Planned Procurement Notice was not required for this tender

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