Interim cover for Social Media management provision for US

Award outcome

Description

Provision of interim social media and digital content support to deliver targeted communications across Facebook and LinkedIn for North American audiences, promoting UK beef, lamb, and pork. The services will include the creation of written social media content, as well as the editing and adaptation of visual assets (images and video) to support campaign delivery. The supplier will also support the development, writing, and publication of blogs for the AHDB US website to enhance industry engagement and market visibility. This activity is required to ensure continuity of in-market promotion in North America during a period where no physical exhibitions or on-the-ground activations are taking place. The requirement is interim in nature and will remain in place while a full specification is developed in collaboration with the Procurement team, with the intention of undertaking a formal tender process to appoint a longer-term social media supplier.

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