Market Research Services

Organisation

NETWORK RAIL INFRASTRUCTURE LIMITED

Waterloo General Office, London, SE1 8SW

Suppliers on Lot 1 must be able to research a wide range of audiences, including: • Passengers and the general public • Employees • Businesses and industry stakeholders (B2B) • Politicians and journalists Suppliers must be able to deliver both qualitative and quantitative research, including: • Passenger satisfaction and experience tracking (e.g. stations, journeys, services) • Customer and stakeholder insight (B2C, B2B and CX research) • Employee engagement research • Communications development and evaluation (testing messages, campaigns and materials) • Brand and reputation research • Mystery shopping and on site research • Behaviour change and behavioural insight studies • Segmentation and profiling • Public health, safety and policy related research • Policy evaluation services • Technology Insights

Contract period: 5 February 2027 → 5 February 2036

Suppliers on Lot 2 must be able to research a range of audiences, including: • Passengers and the general public • Businesses and industry stakeholders (B2B) • Stakeholders in the wider rail and transport industries such as TOCs (Train Operating Companies), Department for Transport Operator (DfTO) and their stakeholders Suppliers must be able to deliver both qualitative and quantitative research, including: • Trends and insight into retail buying behaviours of passengers and consumers o General retail consumer buying behaviours (national and global) o Travel retail consumer buying behaviours (national and global) o Customer experience – experiential activity • Customer profiling and segmentation • Thought leadership in the retail and commercial sphere • Turning information into actionable insights for daily decision-making and strategic planning

Contract period: 5 February 2027 → 5 February 2036

Document pack· 2 files

363

total contracts

£28676.0m

total value

£152,532,035

average contract size