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| Source: | Contracts Finder |
| Notice Type: | Award notice |
| Buyer: | Cabinet Office |
| Main Category: | Services |
| Procurement Method: | Single tender action (below threshold) |
| Tender Status: | Closed |
Pipeline status
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Application Deadline
28 March 2026
Closed
Estimated Value
£14,695
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| Release Date: | 9 April 2026 |
| Application Deadline: | 28 March 2026 |
| Contract Start Date: | 7 April 2026 |
| Contract End Date: | 31 March 2027 |
| Contract Duration: | 1.0 years |
| Procurement ID (OCID): | ocds-b5fd17-4f1cf6eb-7c8d-438c-a3d3-1a30a1b3d525 |
| Notice Reference: | 53ffa986-df45-4c97-9ea3-43707d89c3e1-892306 |
View Original Notice
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Awarded to
| Award value: | £14,695 |
| Award decision date: | 31 March 2026 |
| Award status: | Active |
The Supplier shall provide a specialist creative testing service capable of conducting expedited, robust survey experiments and Randomised Control Trials (RCTs) to evaluate government communications for the "Cost of Living" campaign. Scope: The primary purpose is to test creative assets (video, static imagery, messaging) to effectively reach priority audiences (specifically "Grafting Realists" and "Striving Moderates"). Methodology: The Supplier must utilise proprietary mobile recruitment and validated RCT methodology to measure attitudinal shifts, message understanding, and motivation to act with a 24-48 hour turnaround.
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