CRW002-005 - Be Mighty. Recycle. burst 6 – Media spend EXTERNAL FRAMEWORK Media Buying

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Food waste remains one of the biggest challenges in Wales, with around 25% of household rubbish made up of food 83% of which could have been eaten. This has serious environmental impacts and costs the average family of four £84 per month. While Wales is a global leader in recycling, food waste persists, particularly among younger people and families. The Wales Recycles “Be Mighty. Recycle.” campaign is tackling this by encouraging behaviour change helping people waste less food and recycle what they can’t use, supporting national recycling targets. Please note this Call-Off Contract has been procured and awarded in compliance with the procedures set out within Framework Agreement Reference: Media Buying (Golley Slater) WCD-PCS-116-22 Under the Public Contracts Regulations 2015 (“PCR 2015”), a contracting authority is not required to issue an award notice for Call-Off Contracts awarded using

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