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| Source: | Contracts Finder |
| Notice Type: | Award notice |
| Buyer: | OFCOM |
| Main Category: | Services |
| Procurement Method: | Other - Mini Competition via Ofcom Market Research Framework Agreement |
| Tender Status: | Closed |
| Estimated Value (ex. VAT): | £126,145 |
| Release Date: | 12 March 2026 |
| Application Deadline: | 28 November 2025 |
| Contract Start Date: | 27 January 2026 |
| Contract End Date: | 30 September 2026 |
| Contract Duration: | 8 months |
| Procurement ID (OCID): | ocds-b5fd17-fe172e18-eb0a-497b-8fee-4f6f64c70919 |
| Notice Reference: | e6709559-46ed-4c6a-8560-9e52f2f9834a-888313 |
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Awarded to
| Award value: | £126,145 |
| Award decision date: | 15 January 2026 |
| Award status: | Active |
Ipsos has been commissioned to undertake the delivery of a qualitative research project on video sharing platforms, focusing on YouTube. The key objectives are to: 1) To explore user experiences, motivations and decision-making on YouTube. This will look at understanding how users navigate the platform, what influences their viewing choices, and how they engage with different types of content. 2) To understand how users perceive and engage with PSB content on YouTube and how this compares to the other PSM content they already consume. This involves exploring the visibility and appeal of PSB content on YouTube by examining audience expectations around format, tone and relevance compared to other creators and influencers.
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Application Deadline
28 November 2025
Closed
Estimated Value
£126,145
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