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| Source: | Find a Tender Service (FTS) |
| Notice Type: | Award notice |
| Buyer: | Transport for Wales |
| Main Category: | Services |
| Procurement Method: | Direct award |
| Tender Status: | Closed |
| Estimated Value (ex. VAT): | Not specified |
| Release Date: | 26 February 2026 |
| Application Deadline: | — |
| Contract Start Date: | — |
| Contract End Date: |
All 3 notices for this procurement, oldest first.
BrandIndex and Profiles
BrandIndex and Profiles
BrandIndex and Profiles
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Awarded to
| Award value: | £240,000 |
| Award decision date: | — |
| Award status: | Pending |
Transport for Wales has awarded a contract to YouGov for the continued provision of BrandIndex and Profiles subscription services. The contract delivers continuous brand tracking, audience insight, market analysis and reporting tools that support strategic decision‑making across marketing, commercial and product development. YouGov is the only provider able to offer seamless continuity of historical datasets, methodology and reporting frameworks, making alternative market options technically incompatible. The award is therefore made as a direct award in special cases under the Procurement Act 2023.
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| Contract Duration: | NaN years |
| Procurement ID (OCID): | ocds-h6vhtk-065cc2 |
| Notice Reference: | 017215-2026 |