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| Source: | Contracts Finder |
| Notice Type: | Award notice |
| Buyer: | Historic England |
| Main Category: | Services |
| Procurement Method: | Open procedure |
| Tender Status: | Closed |
| Estimated Value (ex. VAT): |
| Not specified |
| Release Date: | 12 February 2026 |
| Application Deadline: | 16 January 2026 |
| Contract Start Date: | 12 February 2026 |
| Contract End Date: | 14 April 2026 |
| Contract Duration: | 2 months |
| Procurement ID (OCID): | ocds-b5fd17-7eb23065-da5f-49c0-9eae-75a5dbae05f0 |
| Notice Reference: | 85a4dc40-3106-4cf3-b0fa-3c46efd6cb30-883336 |
View Original Notice
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Awarded to
| Award value: | £30,000 |
| Award decision date: | 11 February 2026 |
| Award status: | Active |
Historic England last refreshed its audience segmentation system in 2021, to enable wider application across the organisation and to better align with digital and professional audiences. The segmentation system is now embedded into the work Historic England does across public engagement and communications. We have also shared the segments with other arts, culture and heritage organisations as a tool to support inclusive audience engagement as part of our sector leadership role. Four years on, both society and Historic England's Strategic Priorities have evolved. We are looking for an agency to refresh the data our segments are built on, to ensure our segments are up to date both societally and organisationally, and align with Government Communication Service (GCS) principles for effective, evidence-based communications and behavioural insight.
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Application Deadline
16 January 2026
Closed
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