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| Source: | Find a Tender Service (FTS) |
| Notice Type: | Award notice |
| Buyer: | Ofcom |
| Main Category: | Services |
| Procurement Method: | Direct award |
| Method Rationale: | BARB is the TV industry body responsible for producing TV audience data mainly for measuring advertising and producing a trading currency for the broadcasters. Measurement of programme/channel viewing is an associated benefit of the currency. BARB is formed and run as a non-profit by the main broadcasters and the Institute of Practitioners in Advertising (IPA). Ofcom requires the data in order to provide evidence in its regulatory duties in relation to PSB, aspects of Comms Act responsibilities and the recent Media Act legislation. There are no other suppliers of this data |
| Tender Status: | Closed |
| Estimated Value (ex. VAT): | Not specified |
| Release Date: |
All 3 notices for this procurement, oldest first.
Provision of industry TV audience viewing data
Provision of industry TV audience viewing data
Provision of industry TV audience viewing data
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Awarded to
| Award status: | Active |
Provision of industry TV audience viewing data with permission for Ofcom to publish this for any regulatory purpose. Ofcom requires this data in order to provide evidence in its regulatory duties in relation to PSB, aspects of Comms Act responsibilities and the recent Media Act legislation.
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Book a free consultation →| 2 February 2026 |
| Application Deadline: | — |
| Procurement ID (OCID): | ocds-h6vhtk-0607bc |
| Notice Reference: | 008744-2026 |