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| Source: | Find a Tender Service (FTS) |
| Notice Type: | Award notice |
| Buyer: | THE CHILTERN RAILWAY COMPANY LIMITED |
| Main Category: | Services |
| Procurement Method: | Direct award |
| Method Rationale: | The contract is being awarded to KBH by direct award due to exclusive intellectual property rights. KBH holds the exclusive rights to provide on‑train carriage advertising and, as a result, no reasonable alternative supplier is able to provide the required services. The conditions for direct award on the basis of intellectual property rights are therefore met. |
| Tender Status: | Closed |
| Estimated Value (ex. VAT): | Not specified |
| Release Date: | 19 January 2026 |
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Awarded to
| Award value: | £1,349,615 |
| Award status: | Pending |
This contract is a concession agreement for the management and promotion of on-train advertising. The appointed supplier will have exclusive rights to manage, market, and exploit advertising spaces, screens, and frames within trains and associated infrastructure. The scope includes soliciting advertisers, entering direct agreements, installing and maintaining advertising assets in compliance with rail safety regulations and ASA advertising standards, and ensuring operational efficiency with minimal disruption to train services. The supplier is responsible for maximizing advertising revenue, maintaining safety and quality standards, and enhancing passenger experience through appropriate and visually appealing content. Regular performance reviews and compliance monitoring will form part of the contract management process.
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| Contract Start Date: | — |
| Contract End Date: | — |
| Contract Duration: | NaN years |
| Procurement ID (OCID): | ocds-h6vhtk-06090d |
| Notice Reference: | 004464-2026 |