Provision of a Marketing CRM

Award outcome

Description

The Contract Agreement includes but is not limited to the following element: Be a cloud-based platform to ensure scalability, accessibility, and ease of maintenance Native or supported integration with SITS for data flows. Native connectors to ad/social platforms (Meta, Google, TikTok, LinkedIn) for attribution. Provide automated communication tools across WhatsApp, SMS, and email, with full GDPR-compliant consent management. Accessible form builder embeddable on abertay.ac.uk with server-side validation and secure submission. Offer event registration and real-time event check-in, including offline mobile scanning, QR ticketing, and reporting capabilities. Feature an accessible drag-and-drop email/template builder for ease of use across teams. Be hosted in the UK or EU, with certifications including ISO27001 and Cyber Essentials to ensure data security and UK GDPR compliance.

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