Provision of Radio Fillers Distribution

Award outcome

Description

Radio 'Fillers' are UK Government produced audio content assets, similar in format to paid adverts, for important public health, public welfare and safety messaging. The idea is that fillers may be chosen and aired free-of-charge at the discretion of radio stations, by filling any gaps in programming schedules. These Filler airtime spots are donated free-of-charge. GCS has a central fillers team on behalf of Government Departments to coordinate & maximise this free-of charge radio airtime. Radio stations are under no obligation to run Filler content, meaning scripting/messaging content that stations would like to use is crucial. So neutral content - not promoting activities of departments & ministers - and non-controversial messaging is important. To do this, and to compete with Charity sector fillers, government fillers are typically themed for public health, public welfare and general safety content, aimed at improving lives of citizens (examples include: Floods Action; Stop Smoking; Vaccinations; Drink Drive; Emergency Alerts). The requirement is for a digital delivery service to distribute Radio Filler assets to a range of UK Commercial Radio media owners. The fillers must be delivered to radio broadcasters on behalf of all subscribing government departments, so they are potentially aired in any free of charge, donated airspace.

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