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| Source: | Find a Tender Service (FTS) |
| Notice Type: | Tender notice |
| Buyer: | Historic England |
| Main Category: | Services |
| Procurement Method: | Below threshold - open competition |
| Tender Status: | Closed |
| Estimated Value (ex. VAT): | £30,000 |
| Estimated Value (inc. VAT): | £36,000 |
| Release Date: | 15 December 2025 |
| Application Deadline: | 16 January 2026 |
| Enquiry Deadline: | 19 December 2025 |
| Award Criteria: | Price weighting 30% Quality weighting 70% |
| Procurement ID (OCID): | ocds-h6vhtk-05f5dd |
| Notice Reference: | 082957-2025 |
All 2 notices for this procurement, oldest first.
Audience Segmentation Refresh UID 120
Audience Segmentation Refresh UID 120
View Original Notice
Access the full notice on the official portal
Awarded to
| Award status: | Active |
Price weighting 30% Quality weighting 70%
Historic England last refreshed its audience segmentation system in 2021, to enable wider application across the organisation and to better align with digital and professional audiences. The segmentation system is now embedded into the work Historic England does across public engagement and communications. We have also shared the segments with other arts, culture and heritage organisations as a tool to support inclusive audience engagement as part of our sector leadership role. Four years on, both society and Historic England’s Strategic Priorities have evolved. We are looking for an agency to refresh the data our segments are built on, to ensure our segments are up to date both societally and organisationally, and align with Government Communication Service (GCS) principles for effective, evidence-based communications and behavioural insight.
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Application Deadline
16 January 2026
Closed
Estimated Value
£30,000
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