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| Source: | Find a Tender Service (FTS) |
| Notice Type: | Award notice |
| Buyer: | Board of Trustees of the Royal Botanic Gardens Kew |
| Main Category: | Services |
| Procurement Method: | Below threshold - without competition |
| Tender Status: | Complete |
| Estimated Value (ex. VAT): | Not specified |
| Release Date: | 27 November 2025 |
| Application Deadline: | — |
| Procurement ID (OCID): | ocds-h6vhtk-05ea1a |
| Notice Reference: | 077658-2025 |
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We are looking for support from a specialist legacy consultancy to develop a legacy marketing proposition using the new brand framework. The objective is to develop a proposition that uses Kew's cause messaging to grow awareness of legacy giving at Kew, inspires new audiences to enquire about leaving a legacy to Kew in their Will and helps engage our current enquirer and intends base. The scope of this project it: • Strategy development and audience insight • Proposition development • Key messages • Case studies Creative development, media buying and activation are not part of this brief.
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