Media literacy for secondary schools in Birmingham

Award outcome

Award Criteria

1) Experience of delivering media literacy skills development activities - 20% 2) Delivery - 25% 3) Knowledge of target community - 25% 4) Evaluation - 10% 5) Price - 20%

Description

Ofcom has a requirement for an organisation with the relationships and skills to deliver media literacy interventions for all ages of children in secondary schools in Birmingham. As a minimum, the service must deliver the following by 14 December 2026: • Secondary school children have improved media literacy skills relevant to the media use of their year group. • Teachers are resourced to have confidence in teaching media literacy. We anticipate this would include training and follow-on resources. • Parents are confident in having conversations with their children about their device use. • There is an expectation of stakeholder engagement which will include:  o Promoting media literacy activities to relevant community organisations o Supporting activities intended to inform policy development, which will be led by Ofcom  o Seeking input from an expert steering group, which will be led by Ofcom  o Working in partnership with any other organisations commissioned by Ofcom in relation to media literacy in Birmingham • Organisations will work with Ofcom’s evaluation advisor to produce an evaluation framework, data collection tools and an evaluation report to be delivered at the close of the contract. • Organisations will be willing to share learnings with Ofcom’s Making Sense of Media network.

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