subscription to Adwanted Connected, data, analysis, networking

Award outcome

Description

1 year subscription to Adwanted Connected (previously called Mediatel Connected), data, analysis, networking The service is available to everyone in Ofcom. It enables any Ofcom colleague to access a very rich set of media data. Adwanted provides access to wide range of media data - TV and radio audience data, advertising statistics, radio listening figures, newspaper ABC and NRS data. They are have data on podcasts supply-side too. The service gives us access to an invaluable time-series of data readily available to put into Excel for further analysis. The Connected Consumer statistics give us access to video-on-demand data we cannot get elsewhere. It has also given us YouGov survey data on Voice Assistants which we are currently using to inform our work on the Media Bill preparation The regional mapping tool is unique, integrating Rajar data with regional press and even outdoor advertising. It has been used in a study of BBC local radio station coverage (an ongoing monitoring project), and in the recent decision on BBC Radio Cymru 2. We use it to map postcode level data to the Total Survey Areas (TSAs) by which local radio stations’ audience is measured. Adwanted covers some edge of remit topics for which we have no other sources (eg. Out of doors (advertising)) It is especially useful for print given that we do have a limited, but specific remit in this area (Public Interest Tests -PITs), and that understanding print is important context for our work on media plurality and news. No other service we subscribe to covers print media data. Adwanted l is useful for those situations when we are asked to pull together something quickly, especially if it is edge of remit. Without Adwanted it would be much harder to do this.

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