Home ContractsWelsh Government Cymru Wales Brand Marketing

Welsh Government Cymru Wales Brand Marketing

WAC ID:483286

Public SectorPipeline / planningClosed2023/54

Source:	Find a Tender Service (FTS)
Notice Type:	Pipeline / planning
Buyer:	Llywodraeth Cymru / Welsh Government
Main Category:	Services
Procurement Method:	—
Tender Status:	Closed
Estimated Value (ex. VAT):	£100,000,000
Estimated Value (inc. VAT):	£120,000,000
Release Date:	19 August 2025
Application Deadline:	26 September 2025

Procurement timeline

All 6 notices for this procurement, oldest first.

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Prior information / planning notice· 22 May 2025
Cymru Wales Marketing and Digital Marketing
Prior information / planning notice· 19 Aug 2025Viewing
Welsh Government Cymru Wales Brand Marketing
UK4Tender notice· 12 Feb 2026
Cymru Wales Brand - Nation Marketing
UK7Contract details notice· 5 Jun 2026
Cymru Wales Brand - Nation Marketing
UK7Contract details notice· 22 Jun 2026
Cymru Wales Brand - Nation Marketing
UK7Contract details notice· 7 Aug 2026
Cymru Wales Brand - Nation Marketing

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Award outcome

Awarded to (7 suppliers)

Cowshed Communication Ltd (Consortium bid - Grwp Undod. Cowshed is the lead contractor and W Lotus, Goodstuff and Arena Projects are consortia members)GB-PPON-PYZW-1928-NTLD

Golley Slater Group Ltd - Group Consortium - Golley Slater Group Limited is the lead member. Liberty Marketing Limited is part of the groupGB-PPON-PWXT-4982-RRTN

ALAW CYFGB-PPON-PJDW-4965-HNHH

ATEBOL CYFYNGEDIGGB-PPON-PRVQ-5739-ZYVM

BOOM CYMRU TV LTDGB-PPON-PHNR-8249-VZBP

STORM AND SHELTER LTDGB-PPON-PJNG-9354-ZWGJ

WORKING WORDGB-PPON-PCXD-9623-QWXY

Contracting Authority

Organisation

Llywodraeth Cymru / Welsh Government

Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services, Cardiff, CF10 3NQ

Submission Details

Description

This procurement seeks to appoint suppliers for core Marketing services under the Cymru Wales brand. Covering campaigns, content creation, media production, digital insights and delivery.

CPV Classifications2 codes — click to expand

79340000Business services: law, marketing, consulting, recruitment, printing and security

79342000Business services: law, marketing, consulting, recruitment, printing and security

Links & Documents

Original notice

View the published notice on Find a Tender Service (FTS).

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About Llywodraeth Cymru / Welsh Government

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301

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£10211.9m

total value

£92,835,484

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Application Deadline

26 September 2025

Closed

Estimated Value

£100,000,000

WAC Reference

WAC-483286

Updated daily

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