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| Source: | Find a Tender Service (FTS) |
| Notice Type: | Tender update |
| Buyer: | Transport for Greater Manchester |
| Main Category: | Services |
| Procurement Method: | Competitive flexible procedure |
| Tender Status: | Closed |
| Estimated Value (ex. VAT): | £3,700,000 |
| Estimated Value (inc. VAT): | £4,440,000 |
| Release Date: | 19 August 2025 |
| Application Deadline: | 17 September 2025 |
| Procurement ID (OCID): | ocds-h6vhtk-0513ae |
| Notice Reference: | 049852-2025 |
All 4 notices for this procurement, oldest first.
Creative Services Framework
Creative Services Framework
Creative Services Framework
Creative Services Framework
View Original Notice
Access the full notice on the official portal
| Call-off method: | Both: direct call-off and mini-competition |
| Maximum operators: | 8 |
Transport for Greater Manchester (TfGM) are looking to appoint multiple marketing agencies to develop a Creative Services framework. The agencies will assist TfGM to develop and deliver multi-channel campaigns across Greater Manchester (GM) as well as our business-as-usual activity with the aim of encouraging more people to travel sustainably. TfGM has been successful in delivering several engaging and high-profile campaigns in recent years and now wishes to expand on that success due to its growing responsibilities. TfGM covers a wide remit of exciting and transformational projects across GM from delivering infrastructure for active travel including a cycle hire scheme, through to developing an app and providing major Public Transport services across tram, rail and bus networks. Given this expansion and the fact marketing is a specialist area, TfGM's internal Marketing team is looking to source external support to help deliver its ambitions. TfGM are looking to award suppliers under the following lots: Lot 1: Strategy & Creative - includes marketing strategy, creative concepting, campaign creative, multi-channel campaign execution & production, seasonal planning, messaging strategy and audience & market analysis. Lot 2: Artwork & Graphics - includes graphic design, creating artwork, versioning and copywriting.
This Lot will have a strategic focus on delivering marketing campaigns through creative alignment, brand consistency, and delivery of high-impact visual assets. o Gathering of audience insights o Market analysis o Inform TfGM of industry trends o Seasonal planning o Messaging strategy o Creative strategy o Marketing strategy o Campaign strategy o Ideation & concepting o Multi-channel campaign planning o Production & delivery of campaign assets including photography, video, audio production and copywriting
Contract period: — → 1 March 2029
This Lot will encompass both business-as-usual activities, as well as collaboration on marketing campaigns to ensure timely delivery of creative assets and campaign requirements. o Artworking across varying demographics. o Graphic Design o Versioning o Presentations (e.g. PowerPoints) o Cartography o Illustration o Animation (for social media, internal audiences, TV etc.) o Motion Graphics o 3D Modelling o Copywriting
Contract period: — → 1 March 2029
Document pack· 1 file
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Application Deadline
17 September 2025
Closed
Estimated Value
£3,700,000
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