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| Source: | Contracts Finder |
| Notice Type: | Award notice |
| Buyer: | OFCOM |
| Main Category: | Services |
| Procurement Method: | Other - Mini Competition via Ofcom Market Research Framework Agreement |
| Tender Status: |
Pipeline status
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Application Deadline
24 June 2025
Closed
Estimated Value
£57,878
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| Estimated Value (ex. VAT): | £57,878 |
| Release Date: | 18 August 2025 |
| Application Deadline: | 24 June 2025 |
| Contract Start Date: | 28 July 2025 |
| Contract End Date: | 27 February 2026 |
| Contract Duration: | 7 months |
| Procurement ID (OCID): | ocds-b5fd17-84167b2c-f7f1-4b51-be45-8a09c88e93f0 |
| Notice Reference: | 668e98a8-ab76-4259-8f79-7330452e9113-859657 |
View Original Notice
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Awarded to
| Award value: | £57,878 |
| Award decision date: | 23 July 2025 |
| Award status: | Active |
Persuasive Design and Time on Platforms Research Objectives: To understand the persuasive design features (e.g. autoplay, infinite scroll, notifications, algorithmic feeds) that are most influential in keeping children on online platforms* longer than they intend, and the effects of these features. To understand the content types (e.g. appearance-focused content, algorithmically recommended material) associated with prolonged online platform engagement amongst children and the effects of these content types. Explore if / how persuasive design features interact with different content types to influence children's time spent online and the effects of this. To explore what children and parents would like to see platforms doing to support positive relationships with technology/devices.
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