Media literacy activities for adults in Northern Ireland

Award outcome

Award Criteria

• Experience delivering media literacy programmes - 20% • Knowledge of target community - 20% • Delivery plan - 25% • Evaluation Methodology - 15% • Price - 20%

Description

Ofcom has a requirement for media literacy activities that embed digital citizenship skills into digital inclusion activities in Northern Ireland. As a minimum, the following must be delivered by September 2028: • Embed digital citizenship activities in delivery of digital inclusion activities with adults • We expect any activities or resources to be co-produced with target participants • Organisations will ensure activities are embedded into existing activities, for example, delivering training, events, support or any other means necessary. • There is an expectation of stakeholder engagement which will include: o Promoting media literacy activities to relevant community organisations o Supporting activities intended to inform policy development, which will be led by Ofcom o Seeking input from expert steering group, which will be led by Ofcom o Working in partnership with any other organisations commissioned by Ofcom in relation to media literacy in Northern Ireland • Organisations will work with Ofcom’s evaluation adviser to produce a theory of change, key evaluation questions and data collection tools following the approach outlined in our evaluation toolkit • Organisations will be willing to share learnings with Ofcom’s Making Sense of Media network

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