Creative Development & Design Framework

Organisation

University of Huddersfield

Queensgate, Huddersfield, HD1 3DH

The University is in the process of developing a new brand strategy, following a piece of brand perceptions research. The successful supplier will deliver the creative development and design elements for all high-profile undergraduate student recruitment campaigns, including collateral to be used in large-scale, multi-channel advertising campaigns, web content, print material etc. The successful supplier will be expected to develop a campaign guidelines document for use by internal colleagues and agencies on the Graphic Design and Art Working framework , who may develop small-scale items that support undergraduate activity. The successful supplier may work on the visual development of the University brand and the University brand guidelines.

Suppliers work with Postgraduate, Distance Learning and International Marketing Teams to deliver the creative development and design elements for related student recruitment campaigns, including collateral to be used in digital advertising campaigns, web content, print material etc. The supplier will be expected to develop a campaign guidelines document for use by internal colleagues and agencies on the Graphic Design and Art Working framework, who may develop small-scale items that support audience-specific activity. There may also be opportunity to work with organisational departments to create sub-brands for internal use e.g. Student Services.

Document pack· 1 file

42

total contracts

£101.3m

total value

£3,897,692

average contract size