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| Source: | Contracts Finder |
| Notice Type: | Award notice |
| Buyer: | West Yorkshire Combined Authority |
| Main Category: | Services |
| Procurement Method: | Restricted procedure |
| Tender Status: | Closed |
| Estimated Value (ex. VAT): | Not specified |
| Release Date: | 28 July 2025 |
| Application Deadline: | 11 June 2025 |
| Contract Start Date: | 21 July 2025 |
| Contract End Date: | 31 March 2027 |
| Contract Duration: | 1.8 years |
| Procurement ID (OCID): | ocds-b5fd17-6ba0b311-174c-402e-b89d-6f8c182169ac |
| Notice Reference: | ebf0b8bf-9803-4449-b2c0-ee993ee81641-856329 |
View Original Notice
Access the full notice on the official portal
Awarded to
| Award value: | £599,860 |
| Award decision date: | 21 July 2025 |
| Award status: | Active |
The West Yorkshire Ticketing Company Ltd. (MCard), in collaboration with the West Yorkshire Combined Authority has appointed The Ark Marketing & Media Ltd to develop and deliver a marketing and communications strategy. The strategy, running initially from 22nd July 2025 to 31 March 2026 with a possible extension to 31 March 2027, should build on current initiatives and focus on three workstreams: MCard USPs - Brand/App awareness of multi-operator/modal tickets, Transitioning young people through each ticket range - Under 19s to 19-25s and 19-25s to adults and engaging key stakeholders to amplify our message and Growing the commuter market once a review of the existing ticket range has taken place. These campaign workstreams will serve as the foundation for marketing activities over the forthcoming year.
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Pipeline status
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Application Deadline
11 June 2025
Closed
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