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| Source: | Contracts Finder |
| Notice Type: | Award notice |
| Buyer: | Royal Botanic Gardens, Kew |
| Main Category: | Services |
| Procurement Method: | Open procedure |
| Tender Status: | Closed |
Pipeline status
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Application Deadline
20 May 2025
Closed
Estimated Value
£39,962
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| Release Date: | 22 May 2025 |
| Application Deadline: | 20 May 2025 |
| Contract Start Date: | 9 June 2025 |
| Contract End Date: | 9 June 2026 |
| Contract Duration: | 1.0 years |
| Procurement ID (OCID): | ocds-b5fd17-a7184630-3ede-4b15-9d3a-558d9dd97867 |
| Notice Reference: | 1a5f7306-bea1-4e70-89f3-4bd47f7ea826-846506 |
View Original Notice
Access the full notice on the official portal
Awarded to
| Award value: | £39,962 |
| Award decision date: | 20 May 2025 |
| Award status: | Active |
Royal Botanic Gardens, Kew looking for an agency or consultancy to develop a legacy marketing proposition using the outcomes of the brand extension project which is currently underway. The objective is to develop a proposition that uses RBG Kew's new brand cause positioning and framework to grow awareness of legacy giving at RBG Kew, inspire new audiences to enquire about leaving a legacy to RBG Kew in their Will and help engage our current enquirer and intends audience. The scope of this project is: ·Strategy and insight ·Proposition development ·Key messages and proof points ·Case studies Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
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