Customer Relationship Management System (CRM)

Award outcome

Description

Our requirement is for a CRM solution with features and an intuitive user interface (UI) that has already been tried and tested successfully with other HEI’s. We expect minimal custom development and customisation to meet our business outcomes •• Provision of tools to allow efficient and effective campaign management and customer relationship management •increasing revenue opportunity from prospective students. • Reduce significant manual effort overhead from managing large scale event activity from rudimentary systems. • A solution which is robust and built with business continuity and hosted in the most cost effective way. • To gain powerful BI reporting in terms of student acquisition and conversion •and the effectiveness of student recruitment activity. • Compatibility with BYOD and provision for multiple form factors •e.g. Smartphones and tablets •anytime anywhere 24/7 access. • Integration with social media as part of campaign management. • Ability to make controlled technical changes to the system. • Ability to accurately cost internal and external costs for events •and provide a basis for longer term ROI metrics on recruitment activity against conversion rates. • Ability to manage VIP contacts •nurture leads and create revenue opportunity from business relationships. • Reduce financial exposure to DPA compliance through the management of one single source of contact information •retention policy and governance. • Become self-sufficient in terms of event management •and not reliant on technical development. • Allow our users (prospects) to become self-sufficient in terms of managing their own event booking without manual interventions.

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