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| Source: | Contracts Finder |
| Notice Type: | Award notice |
| Buyer: | MCA - Maritime and Coastguard Agency |
| Main Category: | Services |
| Procurement Method: | Call-off from a framework agreement |
| Tender Status: | Closed |
| Estimated Value (ex. VAT): | £185,000 |
Awarded to
| Award value: | £185,000 |
| Award decision date: | 19 June 2022 |
| Award status: | Active |
This call-off purchase relates to paid media services for the MCAs Coast Clever campaign to cover Meta and Snapchat and will be optimised towards awareness as a main buying objective. The paid media approach on Meta will focus on increasing ad recall of the His Majesty Coastguard message which will support the brand lift study to measure the effectiveness of the social media adverts. Targeting on Meta will include 6 ad sets split into two main demographic groups, including men aged 18-30 and men aged 31-64. Additionally the targeting will also be divided by location to target difference coastal regions. Depending on the areas, there will be three categories, Tides, Mud and Cliffs. The campaign will run from the 29th of June to the 10th of August.
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Pipeline status
Not addedImports the contract into your BidWriter pipeline · Qualify before you commit to bid
Application Deadline
17 May 2023
Closed
Estimated Value
£185,000
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Book a free consultation →| Release Date: | 19 May 2023 |
| Application Deadline: | 17 May 2023 |
| Contract Start Date: | 28 June 2023 |
| Contract End Date: | 10 August 2023 |
| Contract Duration: | 1 month |
| Procurement ID (OCID): | ocds-b5fd17-d4d1ec59-8dd3-41de-9fc5-9f41d2f4a7b5 |
| Notice Reference: | ba75fa5a-6777-4755-9135-92278f81ba94-646673 |
All 2 notices for this procurement, oldest first.
AWARD of Media Monitoring Services (via CCS Framework RM6123)
Paid Media - Coast Clever Campaign 2023
Earlier notices predate the Procurement Act 2023 (commenced 24 Feb 2025) and therefore don't carry UK1–UK17 codes.
View Original Notice
Access the full notice on the official portal