The Meeting Show 2023 -Stand Design & Build - AWARD

Award outcome

Description

The Meetings Show is a two-day domestic event to be held on Wednesday 28th June -Thursday 29th June 2023. It is a B2B annual trade event for the meetings and events sector taking place at ExCel London under the Birmingham & West Midlands Convention Bureau brand. WMGC will organise a regional stand which has been made available for commercial MICE partners to participate. This year there will be three/four partners in total joining the stand. The Meetings Show operates as a Hosted Buyer model, identifying and qualifying a high-quality level of buyers who are invited and hosted to attend the show. The selected buyers are required to commit to a designated number of appointments per day across the range of exhibitors. This allows WMGC to have a clear vision of who is interested in the region and to prepare for appointments beforehand. The event offers a traditional visitor model with walk through traffic to supplement the fixed one to one appointment. We have secured a prime location for our attendance at The Meeting Show. BWMCB stand will be in an area that will allow us to generate a bigger brand presence and take a greater advantage of traffic footfall. Our competitors are other cities who will also be exhibiting at the show, so it is important for BWMCB to have a prominent presence at the show. The aim of this project is to appoint a supplier who will be able to design and build a stand for BWMCB at the Meeting Show 2023. It is essential to demonstrate we are a destination with more than just great connectivity, venues, and bed space. These are well known facts which our stand partners can demonstrate. The stand needs to highlight the intangible assets we have, promoting the regional brand. Our aim is to highlight the Regions Meetings Incentives Conference & Events (MICE) offering and how it is the perfect destination for world class events.

Links & Documents