Good Growth Business Activity

Award outcome

Description

Background In 2023 Growth Platform collaborated with Firestarters to deliver a programme of events called 'Growth for Good'. The events were hosted in the city region's six boroughs and focused on six core subjects including Diversity and Inclusion, Net Zero Carbon and Fundraising & Investment. Through these events, valuable insights were gathered, revealing the business community's strong desire to understand how their organisations can have a more positive and meaningful impact and become a 'good growth business'. Requirement To begin to support business in their aim to become 'good growth businesses' and to build on the success of the Growth for Good events, we now wish to establish a shared language and common understanding of good business growth. This will be achieved through clear guidelines and the adoption of widely understood and utilised terminology complemented by an accompanying awareness campaign. These initiatives are designed to capture the attention of key stakeholders and encourage their active participation in a city region wide movement towards improved, more ethical business practices. The guidelines themselves will serve as a significant milestone, highlighting the innovative approach of the Liverpool City Region to purpose-driven business and its ambition to be a leader in this space nationally. Through this work our aim is to enhance the reputation of the LCR as a hub for purpose driven business, provide meaningful support to businesses in all stages in their life cycle, challenge conventional practices to foster innovative thinking around what 'Good Growth' means to the LCR and offer businesses an opportunity to embrace a more comprehensive approach that encompasses a more holistic approach, including social and environmental impact. To assist us with this activity we require a supplier to deliver the following; 1) Research and creation of a common language to support 'Good Growth Business' 2) Develop and produce 'Good Growth Business' Guidelines 3) Stakeholder engagement activities - with stakeholders from each of the 6 LCR boroughs 4) A supporting 'Good Growth Business' marketing campaign We expect items 1-3 to be delivered by the end of March 2024 with the marketing campaign running through April & May. All activity should be completed by 31st May 2024.

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