NU/1589-80 Digital Media Production Support

Award outcome

Description

The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. Our vision for marketing at Newcastle encompasses the following: • Embracing a 'digital first' approach • Encouraging our team through personal growth • Engaging with our clients and audiences • Delivering an exceptional marketing strategy Our marketing includes everything from paid and organic social media to Search Engine Optimization (SEO) and PPC, creative content production and events that serves all three of the University's Faculties as well as central and corporate communication requirements. We are both highly collaborative and innovative combining a wide range of creative and technical skillsets. The Newcastle University Marketing Dynamic Purchasing System (Ref: NU/1589) has been set up to invite qualifying members to participate in further competitions for the University's marketing activities. This is a further competition to Lot 3 (Programmatic Advertising Management, Media Buying, Public Relations) of this DPS. We are seeking to appoint a supplier to provide flexible media buying and copy writing support for both digital, out of home and print advertising. The supplier will need to be able to work across channels: • independently on stand-alone campaign briefs, from single objective campaigns to full funnel approaches • provide capacity support for existing campaigns ran by the internal paid media team (eg booking pre-determined 3rd party placements to compliment a wider campaign or managing the international element of a full recruitment cycle paid search campaign) It is expected the value of each campaign request will be between £5,000 and £150,000 inclusive of all taxes and agency fees. It is estimated there will be at least 5 campaign requests within the contract period.

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